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Top 5 Key Reasons to Supercharge Your Business With Ecommerce in 2022

Published: Apr 10, 2022Last updated: Jun 29, 2022

Ecommerce has always been on the rise. Ever since COVID-19, the daily lives of people all around the globe have changed drastically. The convenience and necessity of buying online have opened new opportunities for merchants. Keeping a powerful digital presence today takes a whole lot more than just having a company website. Businesses that are selling products offline are refocusing their efforts on eCommerce so they could stay relevant in the market.

Overview of the Past Few Years

The pandemic has escalated the growth of the retail business. Despite the economic influence of COVID-19, eCommerce sales have grown by nearly 50% in 2021 compared to 2019. This number was merely 40% for 2019 when comparing the results against 2017. Predictions for the next couple of years show a steady increase. It's not going to be a boom like it was for the past 2 years, but it surely shapes the trend.

Which Are the Key Reasons to Join Right Now?

So, are you ready to dive into eCommerce? Make sure to check this curated list of the top 5 key reasons why you must consider running an online business in 2022.

1. Constantly Evolving Market

Wooden cubes with upward arrows indicating an increase or growth

This one seems pretty obvious, doesn't it? Yet, it is the most critical point to consider when deciding to start your own online store. The momentum this industry drives is insane - it is expected for purchases that happen online to reach 50% by 2040. Whether you are just starting with your business or you already have an established brand, now is probably the best time to join this rapidly-paced market.

2. Marketing Budget Is Purposefully Allocated and Strategically Spent

Business people in front of a laptop and stacks of documents deciding on new marketing strategies and goals

User segmentation is a vital part of online marketing. It sits at the core of a successful eCommerce store. When done correctly, the potential for increasing your profits is tremendous - all you have to do is take care of your business and target your audience on the right social channels. People love shopping online, so it's all a matter of finding suitable buyers and showcasing your products.

3. Reduced Cost

A woman inserting a 50 euro banknote into a piggy bank

Speaking of budget, it's inevitable to mention the number and amount of cost reductions that selling online brings to merchants. It starts with fewer expenses for physical locations, storefronts, and in-store personnel - no rents or utility bills, no salaries or social security taxes for shopping assistants or cashiers. Instead, money and resources are refocused on more meaningful and less-costly products and services like subscription fees and payments for running and maintaining the online shop, integrating with 3rd party providers, using targeted advertising instruments, cloud infrastructure, etc.

4. Always Open, Always Earning, Never Sleeping

Open sign on a white brick wall background

You might be sleeping, but your eCommerce website isn't. It's up and running, accepting your customers' orders, and generating revenue for your company. If you put the shipping procedure aside, your business is essentially countryless - you can reach a wide range of buyers that might be interested in your merchandise.

5. Customers Feel at Home

A family of three with a small girl that are sitting in front of a laptop, browsing through an eCommerce website

They literally feel this way, because they probably are at home. Being able to open your eCommerce website from anywhere on any kind of device is the most significant convenience that you can offer your customers. No more running around shopping centers, trying to find that very specific product, until they do and it turns out their size is not in stock. There are a few things that an online store needs to make to ensure a user feels comfortable. Firstly, a simple navigation structure with just the right amount of filters to find what they are looking for. And secondly, product pages with clear pictures, detailed descriptions, available colors, sizes, etc. Your customers are far more likely to buy if they feel calm and relaxed while they browse through your shop.

What Are You Waiting For?

As you can see, there are plenty of benefits to running an eCommerce store. You may consider starting an online business to increase your sales, reach a wider audience, and bring in new fresh customers that are very likely to be interested in your merchandise. This will inevitably improve your brand awareness and gain you a better competitive advantage over your offline rivals. So, what are you waiting for? Start today and be a part of the eCommerce revolution.

  • online business
  • retail
  • cost effectiveness
  • online store

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